25 November 2013

B2B Monday - Retire Your Art

Happy Monday! This week's tip will help you prepare for the coming new year with some cash in your pocket and some space in your studio. Evaluate the inventory of your art to see which pieces can be "retired" and sold for a lower price than you'd normally offer. You may find that you've moved on from certain pieces or series and are ready to let them go. Having a sale, with a definite beginning and ending date, can clear space in both your studio and your mind to explore new directions. The holiday season is the perfect time of year to offer a sale like this.

List work, with prices and photos, on your blog, website or in an Etsy store or other online venue. Advertise your sale to your email newsletter list and on social media sites. State that the sale is on pieces that you're retiring and emphasize that each piece is being sold at a price below that which it would have normally sold. Add an ending date to your sale to create a sense of urgency. 

Come the new year you'll be ready to work, knowing that the older, retired art has moved on to good homes, freeing your creativity!

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